Ready for campaign filesTraffiqGen starts analysing as soon as the minimum required files are present.
Automate Ad Ops trafficking preparation from media plan to trafficking sheet. TraffiqGen detects campaign file structure, cross-checks creatives, placements, landing pages, platform IDs and media values, then keeps genuine exceptions visible for review.
Campaign teams still spend time cross-referencing creative names, placements, landing pages, rates and IDs across files that were never designed to work together.
TraffiqGen observes the files, applies the matching rules and surfaces only what genuinely needs human review.
The demo mirrors one possible beta workflow. At minimum, upload a Media Plan and one or more CMMs. You can also provide an example trafficking sheet, a Prisma/platform export and other supporting campaign files.
TraffiqGen is designed around the real trafficking workflow rather than a generic spreadsheet importer.
Add the Media Plan and one or more CMMs. Optionally add an example trafficking sheet, Prisma/platform export and other supporting files.
It identifies likely tabs, header rows and fields from headers, sample values and relationships between files.
Creative names, markets, sizes, formats, placements, IDs, landing pages and media values are matched together.
Download the trafficking output and review any uncertain rows TraffiqGen deliberately refused to guess.
The goal is not to make a spreadsheet look prettier. It is to remove repetitive matching work while keeping the campaign team in control.
Different sheet names, header rows and column labels do not automatically force a new mapping exercise.
TraffiqGen connects signals across the Media Plan and CMMs, with optional platform data when available, instead of treating each workbook as an isolated import.
Missing IDs, landing pages or media values stay visible so the final check focuses on what actually needs attention.
Ad Ops trafficking automation uses software to reduce the manual work involved in turning campaign source files into trafficking-ready data. TraffiqGen focuses on the preparation and quality-control stage: interpreting media plans, creative matrices and platform exports, matching related records across those files, and highlighting missing or uncertain values for human review.
It is designed for agency and in-house media teams that currently build or check digital advertising trafficking sheets manually across spreadsheets. TraffiqGen does not replace an ad server, DSP or buying platform; it helps prepare structured campaign data before activation.
See where trafficking-sheet automation fits alongside campaign planning, reporting and activation software.
Explore agency automation →How automation can reduce repetitive campaign setup and cross-file QA while keeping operators in control.
Explore Ad Ops automation →Generate a reviewable trafficking output from the files teams already use instead of rebuilding mappings every campaign.
Explore trafficking sheet automation →Understand the workflow from media plan and creative matrix through platform placement data to trafficking output.
Explore media trafficking automation →The beta stores account and usage metadata, but the uploaded campaign workbooks are processed in your browser rather than intentionally persisted to the TraffiqGen account database.
Three complete trafficking generations are included so you can test TraffiqGen across more than one real campaign workflow before the planned broader rollout in 2027.
Public paid pricing is intentionally off the site during beta. Tell us what you need and we'll come back to you directly.
It is software-assisted preparation of campaign trafficking data, including matching creatives, placements, landing pages, IDs and media values across source files. The aim is to reduce repetitive spreadsheet work while keeping uncertain data visible for review.
No. TraffiqGen is a pre-trafficking workflow tool. It prepares and checks campaign data before that data is used in an ad server, DSP or other activation platform.
At minimum, a Media Plan and one or more CMM / creative matrix files. You can optionally add an example trafficking sheet, a Prisma or platform export, and other CSV/XLSX/XLSM campaign files to help complete the output.
No. TraffiqGen attempts to detect the relevant sheets, rows and fields automatically and stops safely when a critical field cannot be identified.
Your account remains available after the three included beta generations, but further generation is blocked until additional beta access is granted. Use the enquiry form to discuss continued or team access.
Yes. Signed-in users can export their stored account data and permanently delete the account and linked beta data from the Account page.