The Story

Built by someone who lived the problem.

TraffiqGen was created by a digital media professional with over 5 years of experience across programmatic and digital direct campaigns — someone who spent hundreds of hours building trafficking sheets by hand and decided there had to be a better way.

TraffiqGen Creator
5+
Years in programmatic & digital media
400+
Trafficking sheets built manually
3-4h
Average time per sheet before TraffiqGen
<5m
Average time per sheet with TraffiqGen
The problem is universal.
The solution was overdue.

After years working across programmatic campaigns — managing CMMs, Prisma exports and media plans for multi-market EMEA campaigns — it became clear that one of the most time-consuming tasks in ad ops had no good solution. So we built one.

⏱️
Time is your most valuable resource
Every hour spent on a trafficking sheet is an hour not spent on strategy, optimisation, or client relationships. At 3-4 hours per campaign, the cost adds up fast.
🔁
The same mistakes, every time
Creative names with underscores vs spaces. Missing TRK codes. Wrong placement IDs. The errors that cause Ad Ops back-and-forth and delayed launches are almost always avoidable.
🌍
Every agency has this problem
This isn't unique to one team or one network. Colleagues across WPP, Publicis, Omnicom and independent agencies all face the same workflow. The process is broken everywhere.
🤖
AI makes it solvable now
TraffiqGen uses Claude AI to intelligently parse documents regardless of template layout — adapting to different agencies, different column names and different tab structures automatically.
The time we spend on trafficking sheets is time we are not spending on strategy, on clients, on the work that actually differentiates great agencies.
TraffiqGen Creator
Micael Brownlee
Creator of TraffiqGen · Associate Director, Initiative UK (Omnicom)
Questions? Let’s talk.

Whether you want to discuss a team or agency plan, request a demo, or just want to find out more — reach out directly.